Social Media Marketing: Other Platform Ads 🎯
The Story of Three Magical Billboards
Imagine you have a lemonade stand. You want everyone in town to know about your delicious lemonade! But here’s the thing: different people hang out in different places.
- Some people love looking at pretty pictures at the Art Gallery (that’s Instagram)
- Some people wear suits and talk about work at the Business Club (that’s LinkedIn)
- Some people love watching funny dance videos at the Fun House (that’s TikTok)
To reach ALL these people, you need to put up signs in ALL these places. That’s exactly what platform ads do!
📸 Instagram Ads: The Picture Paradise
What is Instagram?
Instagram is like a giant photo album that everyone shares. People scroll through beautiful pictures and short videos all day long.
Simple Example:
- You take a yummy picture of your lemonade
- You pay Instagram to show it to people who like drinks
- Those people see your picture and want to buy your lemonade!
Why Instagram Ads Work
graph TD A["📸 Your Pretty Ad"] --> B["👀 People See It"] B --> C["❤️ They Like It"] C --> D["🛒 They Buy!"]
Types of Instagram Ads
| Ad Type | What It Looks Like | Best For |
|---|---|---|
| Photo Ads | Single beautiful picture | Showing products |
| Video Ads | Short movie (up to 60 sec) | Telling stories |
| Stories Ads | Full-screen, disappears in 24hrs | Quick promos |
| Reels Ads | Fun short videos with music | Reaching young people |
| Carousel Ads | Swipe through multiple pics | Showing many products |
Real Life Example 🍋
Before: You post about lemonade. Only 50 friends see it.
After: You run an Instagram ad. 5,000 people who love drinks see it!
Key Instagram Ad Tips
- Use bright, eye-catching colors - Instagram is visual!
- Show real people using your product - It feels authentic
- Keep text short - People scroll fast
- Add a clear button like “Shop Now” or “Learn More”
💼 LinkedIn Ads: The Professional Playground
What is LinkedIn?
LinkedIn is like a big office party where professionals hang out. People share work stuff, job openings, and business news.
Simple Example:
- You sell computer software for businesses
- You show your ad to office managers and bosses
- They see your software can help their company!
Why LinkedIn is Special
LinkedIn is where the decision-makers are. These are people who:
- Run companies
- Hire employees
- Buy things for their business
graph TD A["🎯 Your Business Ad"] --> B["👔 Boss Sees It"] B --> C["🤔 Boss Thinks"] C --> D["✅ Boss Buys for Company!"]
Types of LinkedIn Ads
| Ad Type | What It Does | Best For |
|---|---|---|
| Sponsored Content | Shows in the news feed | Brand awareness |
| Message Ads | Sends direct messages | Personal touch |
| Text Ads | Small ads on the side | Budget-friendly |
| Dynamic Ads | Uses person’s photo/name | Personalization |
Who Uses LinkedIn Ads?
- Software companies selling to businesses
- Recruiters finding employees
- Consultants offering services
- Online course creators
LinkedIn Ad Magic Formula
Right Person + Right Message + Right Time = Sale!
Pro Tip: LinkedIn lets you target people by:
- Job title (like “Marketing Manager”)
- Company size (small, medium, big)
- Industry (tech, healthcare, finance)
🎵 TikTok Ads: The Fun Factory
What is TikTok?
TikTok is like a never-ending talent show with short, fun videos. People watch, laugh, learn, and dance along!
Simple Example:
- You make a funny video about your lemonade
- You add a popular song
- Millions of people watch and want to try it!
Why TikTok is Different
TikTok is where things go VIRAL. One video can be seen by millions!
graph TD A["🎬 Your Fun Video Ad"] --> B["😂 People Laugh"] B --> C["📤 They Share It"] C --> D["🚀 It Goes Viral!"]
Types of TikTok Ads
| Ad Type | What It Is | Why It Works |
|---|---|---|
| In-Feed Ads | Videos in the For You page | Feels natural |
| TopView Ads | First thing you see when opening app | Maximum visibility |
| Branded Hashtag | Creates a challenge everyone joins | Goes viral |
| Branded Effects | Fun filters people use | Free promotion! |
| Spark Ads | Boosts regular TikTok posts | Authentic feel |
The TikTok Secret Sauce
On TikTok, boring = invisible. Your ad MUST be:
- Fun - Make people smile
- Fast - Grab attention in 1 second
- Real - Don’t look like a typical ad
- Trendy - Use popular sounds and styles
Real Example 🎬
Bad TikTok Ad: “Buy our product. It’s great. Click here.”
Good TikTok Ad: A funny video of someone’s terrible morning, then drinking your energy drink and suddenly dancing amazingly!
🆚 Comparing All Three Platforms
Which Platform Should You Choose?
| If You Want To… | Use This |
|---|---|
| Reach young, fun people | TikTok |
| Show beautiful products | |
| Sell to businesses | |
| Go viral quickly | TikTok |
| Build professional trust | |
| Tell visual stories |
The Audience Breakdown
graph TD A["Your Ad Budget"] --> B["Instagram 📸"] A --> C["LinkedIn 💼"] A --> D["TikTok 🎵"] B --> E["Ages 18-44, visual lovers"] C --> F["Professionals & businesses"] D --> G["Ages 13-30, trend followers"]
🎯 Key Takeaways
Instagram Ads Summary
- Best for visual products and lifestyle brands
- Use stunning images and short videos
- Target people by interests and behaviors
LinkedIn Ads Summary
- Best for B2B (business-to-business) products
- Reach decision-makers and professionals
- Target by job title, company, and industry
TikTok Ads Summary
- Best for reaching young audiences
- Content must be entertaining first, sales second
- Authenticity beats polish every time
🚀 Your Action Plan
- Pick your platform based on your audience
- Create content that fits the platform’s style
- Set a small budget to test
- Watch what works and do more of that!
Remember This Golden Rule
Different platforms = Different people = Different approaches
A LinkedIn professional won’t respond to TikTok dances. A TikTok teenager won’t read long LinkedIn articles. An Instagram user wants beauty, not boring text.
🧠 Quick Memory Trick
I-L-T = I nstagram L inkedIn T ikTok
- Images are Instagram’s superpower
- Leaders hang out on LinkedIn
- Trends rule TikTok
Now you know how to reach people wherever they hang out online! 🎉